The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) super cedes the various conflicting state laws for the regulation of email.

We are completely permission-based. All of our services are in full compliance with CAN SPAM laws. We supply a CAN-SPAM compliance guarantee on all orders. We can help you maintain comprehensive opt-out lists, properly identify and clean bounce-back e-mail addresses, as well as implement and manage permission and frequency rules for your e-mail database.

Nevertheless, the CAN-Spam Act contains requirements that must be met by all mailers regardless of existence of a prior business relationship with the recipient. All companies that send commercial email must:

  • Do Not use subject headings intended to mislead the recipient into opening the message.
  • Use a reply address that will be active for at least thirty days following the transmission of an email message
  • Include a physical postal address in the body of each message.
  • Include a clear notice that the message being sent is an advertisement or solicitation.
  • Honor all opt-out requests within ten days and not transfer, sell, lease, or exchange the email address of any recipient that has made an opt-out request.